THE CURIOUS
ADVENTURES OF BB-8
SUMMARY: To help launch and support Sphero’s app-controlled Star Wars BB-8 robot, I created over 30+ fun video vignettes, racking up over 18+ million social media views and helping BB-8 become the top selling Star Wars toy of the year.
ROLE: Concept, Script/Storyboards, Art Direction, Video Production/Editing
FEATURED ON:
THE CHALLENGE
Sphero partnered with Star Wars and Disney to create a robotic toy version of the BB-8 droid, the cute roly-poly robot introduced in Star Wars: The Force Awakens. For the launch and beyond, I was tasked with coming up with content that could be used across the company's many departmental needs (online marketing, social channels, trade show booths, and sales meetings).
THE IDEA
My answer was 30+ mini adventures that I wrote, filmed, and edited. Each adventure was focused on showcasing the playful and curious nature of BB-8, told through a variety of interesting encounters, humorous situations, and mischievous scenarios.
Here are a few of my storyboards I pitched to the Star Wars licensing team. I’d usually build a deck of 3-5 concepts and send them to the Star Wars team for approvals. While those were pending and in review, I’d shoot my previously approved concepts.
A FEW ADVENTURES
BB-8 and the Spiky Friend
BB-8 and the Snowdroid
BB-8 and the Balloon
BB-8 and the Mirror
BB-8 and the Switch
BB-8 and the Pumpkins
RESULTS: 18+ MILLION VIEWS
The Curious Adventures of BB-8 were an enormous hit for Sphero, bringing in 18+ million impressions across social media and coverage from some of the internet’s biggest tech news sites.
The videos also became a major tool for the sales team and in 2015, Sphero’s BB-8 app-enabled droid was the year’s top selling Star Wars toy.
BEHIND THE SCENES
MORE ADVENTURES
BB-8 and Newton’s Cradle
BB-8 and the Claw
BB-8 and the Microphone
BB-8 and the Dino
BB-8 and the Slide
BB-8 and the Metal Box
BB-8 and the Dominoes