WORK EXPERIENCE
Videographer - Jeni’s Ice Creams - 2023-Present
•Filmed and edited video content for Jeni’s brand partnerships and exclusives,
such as the Olivia Rodrigo purple cone and Pop-Tarts flavor collaboration.

•Designed campaign banners, videos, and GIFs for Google Display ads, social
media and product landing pages, featuring new flavor collection releases.


Creative Strategist - Root Car Insurance - 2019-2022
•Oversaw media production, copy and creative strategy for all of Root’s paid channels, such as paid/vertical search, Facebook/IG, and Youtube.

•Wrote video scripts and brand copy for Facebook A/B tests, capturing 2-4x higher paying customers at similar spend levels.

•Developed instructional decks with product touch points for content creators, leading to UGC ads with 2.5x better conversion rates.

•Managed and art directed designers and agencies on multiple projects including banners, animated explainers, and a custom product demo for influencers.

•Spearheaded a cross-team effort on landing page redesigns and copy changes, resulting in +19% more conversions over previous layouts.


Media Producer - Sphero - 2014-2017
•Created The Curious Adventures of BB-8 video series, helping the BB-8 droid become the best selling Star Wars toy of 2015 with 18+ million views.

•Wrote, filmed, and edited marketing content for product launch campaigns, including website/social teasers, GIFs, POP display videos and unboxings. 

•Produced scripts and video resources for Sphero’s SPRK (Students Parents Robots Kids) program and STEM initiatives (teaching kids to code).

Freelance Videographer/Editor - 2012-2019
•Worked with small production companies, brands, and start-ups on a variety of projects such as interviews, social media, and product demos.


NOTABLE ACHIEVEMENTS
•Recognized in 2017 SHOOT Magazine’s New Director Showcase.

•2016 AVA Digital Awards Platinum winner for Social Media Campaign,
Platinum winner for Directing (short format).

WORK FEATURED IN: