THE CURIOUS
ADVENTURES OF BB-8

CLIENT: SPHERO X STAR WARS

ROLE: Concept, Writing, Storyboards, Art Direction, Video Production

FEATURED ON

1. BACKGROUND / CHALLENGE

Sphero partnered with Star Wars and Disney to create an app-controlled toy version of the BB-8 droid, the cute roly-poly robot introduced in Star Wars: The Force Awakens.

For the launch and beyond, I was tasked with coming up with content that could be used across the company's many departmental needs (online marketing, social channels, trade show booths, sales meetings...).

2. IDEA

30+ mini adventures that I wrote, filmed, and edited, showcasing the playful and curious nature of BB-8 through a variety of interesting encounters, humorous situations, and mischievous scenarios.

3. RESULTS

18+ million impressions across social media and coverage from some of the internet’s biggest tech news sites, helping to make BB-8 the top selling Star Wars toy of the year.

ADVENTURES

BB-8 AND THE SPIKY FRIEND

BB-8 AND THE SWITCH

BB-8 AND THE MIRROR

BB-8 AND THE BALLOON

BB-8 AND THE SNOWDROID

BB-8 AND THE PUMPKINS

STORYBOARDS

Screen Shot 2017-02-08 at 10.31.32 PM.png
Screen Shot 2017-02-08 at 10.31.43 PM.png
Screen Shot 2017-02-08 at 10.31.19 PM.png

BB-8 ON THE WEB

BEHIND THE SCENES

MORE ADVENTURES

BB-8 AND NEWTON’S CRADLE

BB-8 AND THE CLAW

BB-8 AND THE MICROPHONE

BB-8 AND THE SLIDE

BB-8 AND THE DINO

BB-8 AND THE METAL BOX

BB-8 AND THE DOMINOES

Previous

REEL
Next

APP EXPLAINERS