CHRONICLES OF DARKSIDE
CLIENT: Sphero
ROLE: Concept, Art Direction, Producer/Director/Editor
1. BACKGROUND
For the launch of Sphero’s Ollie Darkside edition robot, I designed and produced a series of Instagram videos that slowly hyped up the product over the course of 2 weeks, leading up to the Darkside product launch.
2. IDEA
I wanted to really focus in on the new sinister side of Ollie and used that as the foundation for the video, concentrating on speed, mayhem, and the transition from playing in the light to embracing the dark. So I designed and produced a series of Instagram videos that slowly hyped up the product over the course of 2 weeks, leading up to the Darkside product launch.
3. RESULTS
Lots of mayhem and lots of assets. The project created much of the creative needed for the launch campaign including social media posts, photo assets, gifs, and POP display/product videos.
CHRONICLES OF DARKSIDE 1-5
INSTAGRAM
LAUNCH
MOOD BOARDS
BEHIND THE SCENES
