SPHERO VS. SERIES
CLIENT: Sphero
ROLE: Concept, Video Editing
1. BACKGROUND
Throughout various Sphero video shoots, the team had accumulated some very cool, very random b-roll that had never seen the light of day.
2. THE CHALLENGE
Find a an interesting way to utilize the unused robot footage for social media.
3. THE IDEA
The Sphero robot ball was tough. Very tough. So to highlight that product trait, I came up with a fight series that featured Sphero going up against various opponents.
4. RESULTS
The project turned out to be a fun series for Sphero’s social channels and created a lot of conversations among Sphero’s fans.
